AD CONCEPTS
Below are original copy and art direction concepts I created during my time at 101 The Ad School. I devised campaigns in the form of "marker comps" (hand-drawn concepts) for the companies featured below, and am currently in the process of digitizing these pieces.
"CONTORTION, noun: 1) The act of twisting, wrenching, or bending out of proper or natural shape. 2) Deviation from what is normal, proper, or accurate. 3) Something that'll make your fifth date more exciting."
"But can they give you a three-foot vertical leap? The Booby Bounce Castle, only at The Museum of Sex."
“That soft, steady hum you hear in the night? That’s the sound of a smile getting whiter. The Sonicare Elite uses extra-soft, contoured bristles to improve gum health in two weeks while whitening teeth naturally. Its angled head also allows it to reach spaces between teeth that manual brushes miss. It’s not the crickets. It’s a brush going deeper.”
PHILIPS SONICARE
"Maybe it wasn't the pea."
CASPER
“You saw it all. But were you really there? *notches on wall show not just the physical growth of a child, but various milestones they reached from childhood through early adulthood* At Philip Stein, nothing matters more than being present. Our Natural Frequency Technology is clinically proven to increase focus, encourage relaxation, and boost mood--so you can ‘be there’ when it matters. We know about time. Let us help you make the most of it.”
“Not everyone will understand your passion for your Philip Stein watch. And you stopped caring about that two minutes and thirty-seven seconds ago. Thirty-eight.”
PHILIP STEIN
“FLOSSOPHY Through the Ages: In ancient Greece, hair from horses was used for cleaning gums. From which end of the horse, we can’t speak to. Aren’t you glad we’re here?” *Below, an Oral B Glide + Scope Floss Wand is prominently featured*
“FLOSSOPHY Through the Ages: Neanderthals are believed to have used porcupine quills to remove food from the teeth. It is theorized that acupuncture also saw its advent in this era. Aren’t you glad we’re here?” *Below, an Oral B Glide + Scope Floss Wand is prominently featured*
"It's a tough act to follow." *Below, a woman is walking across a massive Oral B Glide + Scope Floss Want like a tightrope. An audience looks on* "We give you a quick clean, anywhere. And we look cool doing it."
“FLOSSOPHY Through the Ages: In ancient Greece, hair from horses was used for cleaning gums. From which end of the horse, we can’t speak to. Aren’t you glad we’re here?” *Below, an Oral B Glide + Scope Floss Wand is prominently featured*
ORAL B
PUBLICATIONS
I've covered a diverse array of topics in a variety of styles, from community development to music events to political commentary. I blend accuracy with an engaging tone in all of my work.
The Times of Trenton
CHANGE IS COMING WITH THE HELP OF GANDHI GARDEN
The Wall
The Signal
BEAUTY DOESN'T HAVE TO BREAK THE BUDGET
MoxieWoman (pg 48-50)
MoxieWoman's Moxie Mili Blog
MoxieWoman's Moxie Milli Blog
NewsCult (humor/satire section)
Sample piece for Morgan & Morgan, P.A.; not published, but all data is factual.